The Prevalence of Back Pain
There’s an 80% chance a person will suffer from back pain during their lifetime. For many, the solution is over-the-counter treatments, or in severe cases, surgery.
The back is put under a lot of strain on a daily basis. The demands of working life have a huge impact on the back, spine, neck, and shoulders; from slumping at a desk for eight hours to heavy lifting and twisting in manual labor jobs, there’s a reason the phrase ‘backbone’ was coined to refer to a crucial part of an organization.
Fixing back problems is extremely difficult, and sufferers often experience very little success. Painkillers are frequently taken to ease the pain in the short-term, however, back surgery is often advised to long-term sufferers. Back procedures can cost upwards of $100,000 depending on the treatment, meaning surgery is not a financially viable option for everyone. Shiatsu, which roughly translates to "finger pressure" in Japanese, is an ancient form of Japanese bodywork based on the theoretical framework of traditional Chinese medicine.
Shiatsu techniques include massages with fingers, thumbs, feet, and palms, as well as assisted stretching and joint manipulation and mobilization. Increasing in popularity over the last decade, this alternative way of easing pain has a long history of helping pain sufferers manage it effectively.
Anthony Izzo, VP of truMedic said, “Back pain is one of the most common health problems in today’s world, with people of all ages and backgrounds suffering. People are often too eager to try painkillers and surgery without exploring other options. Painkillers simply mask the problem and are short-term, and surgery – although often works – doesn’t come without its risks and expense. Alternative therapies provide a more gentle treatment, helping to ease pain and discomfort – without any side effects or risks.”
truMedic’s innovative InstaShiatsu+ is a revolutionary heat massager designed for the back and neck.Fully-portable, the InstaShiatsu+ helps ease pain associated with back and neck strain, allowing sufferers to get on with their daily lives as normal. By looking to other, alternative therapies, suffers can ensure that they have tried every possible route before committing to a lifetime of pain relief or going down the route of invasive treatments.